Branding
Memorable brands.
Before we start the branding of your project, we take a deep dive into the 'story' - from the history of the site, to the team behind the development. We explore deeply and make informed recommendations.
We then develop your project's brand essence, personality and value proposition. We develop your project's unique voice that will stand out from it's competitors with descriptive vocabulary and taglines.
We then create a visual identity that will bring your project to life. We consider every detail, every colour and curve of your design, defining how your project's identity will become the face of your brand. At 18th Street, we create a visual identity that supports your project's brand story and transfers effortlessly across each medium.
Finally, we build a solid set of guidelines for your brand’s typographic, photographic and illustrative communication.
