Branding

Memorable brands.

Before we start the branding of your project, we take a deep dive into the 'story' - from the history of the site, to the team behind the development. We explore deeply and make informed recommendations. 

We then develop your project's brand essence, personality and value proposition. We develop your project's unique voice that will stand out from it's competitors with descriptive vocabulary and taglines.

We then create a visual identity that will bring your project to life. We consider every detail, every colour and curve of your design, defining how your project's identity will become the face of your brand. At 18th Street, we create a visual identity that supports your project's brand story and transfers effortlessly across each medium.

Finally, we build a solid set of guidelines for your brand’s typographic, photographic and illustrative communication. 

Graphic Design

Beautiful layouts.

Graphic design is at the heart of everything we do at 18th Street. We craft and combine visuals to establish a cohesive theme that sits across everything your brand touches – from signage to web to marketing collateral and advertising campaign materials.

Graphic design is how we connect with your buyers - we create visual cues depending on what is most relevant to your message and audience in each phase of your project. 

We are available to help with all of your graphic design requirements, large or small.


Video

Effective storytelling.

Beautiful videos are the most effective way to tell your story to your audience. 

We partner with the very best directors, producers, scriptwriters, videographers and 3D artists to create project videos and brand films that combine engaging storytelling with world-class visuals. Depending on your end goal, we do everything from interviewing architects and sales agents, to building a deeper story supported by actors, animations and music. 

Your video is a crucial tool when building brand visibility and buyer trust. 

Website Design & Development

Engaging websites.

We create advanced websites focused on the only thing that matters – the user. By mimicking their mindset and behaviours, we discover exactly what they need for an optimal web experience. This usually involves interactive elements that pull users into your project, turning them into future leads that keep reading and scrolling. 

We start with your website sitemap, layout and graphic design. Once signed off, we develop your website in our custom CMS that is friendlier to Google, loads more quickly, and is easier to manage from the content dashboard. 

Social Media

Social media engagement.

With over 10 years of social media experience under our belt, we run data-driven, informed lead generation campaigns for your project or business. We will implement a  lead nurturing funnel that takes a cold prospect and turns them into a potential buyer. 

While still achieving an industry-leading cost-per-lead, we also make sure that your leads are pre-qualified so that no one's time is wasted. 

We can also take care of your social media organic posts and community engagement.

Chat with us about our ready-made social media packages for your project or business.

Search Engine Marketing

Visible Google campaigns

We create cost-effective Google campaigns that increase the visibility of your project or business. We tailor ads to suit your project needs, do deep data and keyword search analysis, measure your growth, and optimise, optimise, optimise. Because the view is always better from the top of the page.

We define your audience based on search intentions and test multiple creative approaches until we know your buyers and how they behave. We track their journey and hit them with creative content until their curiosity is sparked, all while maintaining industry-leading cost-per-click and cost-per-conversion rates. 

Media Planning & Buying

Clever media solutions.

Years of experience have shown that there can be a disconnect between the client, their creative agency, their media agency, and the media. We have simply cut out the middle man, and work directly with the media. We plan, book and buy media across all platforms including digital, press, television, radio and outdoor. We work directly with the media representatives and negotiate strongly to increase our results while limiting our spend. We also don't 'mark-up' the media rates. You pay for what you get. 

We have found this solution to be a pleasing one for clients who understand the benefits in keeping these specialist services under one roof. 

Event Management

Engage your community with 18th Street Events.

We facilitate events large, medium and small. Whether your goal is to build awareness, share information, bring the community together or raise the profile of your project, 18th Street events will bring event management expertise to your team.

The perfect event can help to position your project as desirable place to live, while also strengthening community goodwill and trust in your development team.

Our event services range from strategy and production, on-the-day event management, and all logistics in between. We place emphasis on safety, security and risk management to ensure every event runs smoothly and effortlessly for you.

We consider all aspects of marketing and promotion for the event and how they can tie in with your wider marketing strategies.

Even our smallest events have a big impact, and from bump in to bump out our team go above and beyond to ensure the event objectives are achieved.