17th January 2023

Using Facebook lead ads for project sales

We use Facebook marketing every day at 18th Street. From posting and boosting, to creating targeted lead ads, we're highly experienced in utilising the platform to find qualified leads and buyers for your project.

Facebook allows us to target specific demographics, including age, location, interests, and behaviours, making it easy to reach your project's ideal audience.

One of the main benefits of using Facebook ads for lead generation is the ability to track and measure the performance of our campaigns. We can see how many people are viewing our ads, how many are clicking through to your project website, and how many are converting into leads. This allows us to make data-driven decisions about how to optimise campaigns for better results.

Another benefit of using Facebook ads for lead generation is the ability to test different ad formats and targeting options. For example, we can test different images, headlines, and calls to action to see which ones perform the best. We can also test different targeting options, such as location, age, and interests, to see which ones generate the most leads.

In addition to using Facebook ads, it's also important to have a "lead magnet" or downloadable document in your lead ads for off-the-plan apartment sales. A lead magnet is a valuable piece of content, such as a brochure, e-book, or video, that entices potential buyers to provide their contact information in exchange for access to the content. This can be an effective way to generate leads because it allows you to capture contact information from people who are actively interested in your product.

When using lead magnets in Facebook lead ads, it's important to make sure the content is relevant and valuable to your project's target audience. For example, a brochure about the amenities and floor plans of your apartment project (or a masterplan for a land project) would be more effective than a generic brochure about real estate investing. Additionally, we need to make sure that the lead magnet is easy to access and download, for instance, by providing a link to the document or a form to fill in, in the ad itself.

Overall, Facebook ads can be a cost-effective and highly effective way to generate leads for off the plan apartment and land sales in Adelaide. With the ability to target specific demographics, track and measure performance, and test different ad formats and targeting options, Facebook lead ads can help us to reach your ideal audience and generate high-quality leads for your project. Not only that, but they will also assist in capturing contact information and building a database of potential buyers for future projects.